Rationale
Why was that intro scene used?
For this video I decided to go with the idea of giving the viewer 3 reasons to try Gousto. Instead of using flash adverts I used deductive reasoning to explain to the consumer why they would be better off with Gousto, according to Chron (2020) deductive reasoning is effective as it outlines and specifies the needs of the consumer making them more aware of why they would need it. Advertising a product through a video should be mainly visual and so in the intro scene I placed a bold title outlining the purpose as well as a picture of food to reinforce the product. According to Adspert (2020) your brain can process 35,000 visual messages in an hour and so itd be wrong to not use visual information to your fullest in order to reach consumers easier.
Music used
When deciding how to make the advertising more fluid when watching I decided to include music on top in order to set a specific mood. The music used was latin and he reasoning behind that was to add an alternate sense of culture to catch the watchers ear. According to Sensum (2016) campaigns and adverts that use music are 27% more likely to report large business effects, this is a major plus point for the use of music. Not only this but using music can also increase attention and stimulate positive moods.
Layout and Color
Across all pieces of content done for Gousto I always decide to keep a repetitive pattern when it comes to color scheme. Its always in my best interest to maintain the authenticity of the brand and so with the main colors of Gousto being red and white I keep those at the primary colors. Having the continuity throughout the video allows viewers to be more hooked throughout and not feel like the video is segmented.
Recording myself
I deferred my decision to use a voiceover because I felt as if it took away from the personal element of the advert. Seeing as Gousto revolves around cooking at home I saw it fit to record myself whilst at home to bring larger emphasis on it being personal. Not only this but speaking directly at the camera made it seem as if I was directly addressing the person who is watching.
Caption
The caption was also important as wherever it gets posted it will need to have keyword included in order to reach people. The use of SEO is important when intending drive more traffic towards a post hence why using hastags is also important in attracting new viewers.
References
Bozkurt, C., 2020. The Importance Of Visuals In Your Advertising Campaigns. [online] Adspert. Available at: <https://www.adspert.net/the-importance-of-visuals-in-your-advertising-campaigns/#:~:text=Visual%20content%20plays%20an%20essential,while%20using%20less%20ad%20space.> [Accessed 17 March 2021].
Sensum. 2021. The Sound of Music: Why is it so effective in advertising? | Sensum. [online] Available at: <https://sensum.co/blog/the-sound-of-music-why-is-it-so-effective-in-advertising> [Accessed 17 March 2021].
Small Business - Chron.com. 2020. How to Use Inductive or Deductive Reasoning in Advertising. [online] Available at: <https://smallbusiness.chron.com/use-inductive-deductive-reasoning-advertising-24291.html> [Accessed 17 March 2021].
